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Brand Book

Reelscript's brand features help you maintain consistent brand identity across all your content. Set up brand guidelines once, and AI agents will use them to generate aligned content and evaluate quality.

Creating Your Brand​

  1. Navigate to Brands in the sidebar.
  2. Click Create Brand.
  3. Fill in basic info (name, description) and Save.

Setting Up Your Brand Book​

The Brand Book is the foundation for AI-powered content generation.

  1. Open your brand and click the Brand Book tab.
  2. Fill in the following sections:

1. Brand Identity​

  • Mission Statement: Why your brand exists.
  • Tagline: Your primary positioning statement.

2. Voice & Tone​

  • Voice: Your brand's personality (e.g., "Friendly," "Professional").
  • Tone: How you adapt to context (e.g., "Celebratory," "Educational").
  • Do's and Don'ts: Specific examples of language to use or avoid.

3. Target Audience​

  • Demographics: Age, location, occupation.
  • Psychographics: Values, lifestyle, pain points.

4. Visual Style​

  • Color Palette: Primary and secondary colors.
  • Aesthetic: Photography style (e.g., "Natural," "Minimal").

How AI Uses Your Brand Book​

  • Content Generation: When you use "Imagine" or generate storyboards, the Content Director Agent reads your brand book to ensure the output matches your voice and style.
  • Brand Evaluation: The Brand Manager Agent scores your content against these guidelines to provide feedback.

Best Practices​

  • Be Specific: Vague guidelines produce vague results. Instead of "Professional," say "We speak like a knowledgeable colleague who explains complex topics simply."
  • Include Examples: Show the AI what good content looks like in your "Do's and Don'ts."
  • Update Regularly: As your brand evolves, keep your Brand Book current.