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Brand Intelligence

Brand Intelligence is Reelscript's system for evaluating content against your brand guidelines. The Brand Manager Agent analyzes your concepts, storyboards, and panels to provide scores and feedback.

How It Works​

  1. Create Content: Work on your concept, storyboard, or panel.
  2. Evaluate: Click Evaluate Brand Alignment.
  3. Review: The AI compares your content to your Brand Book and generates:
    • Numerical Scores (0-100)
    • Specific Feedback (Strengths, Concerns, Suggestions)

Scoring Dimensions​

  • Overall Score: Aggregate alignment.
  • Voice & Tone: Does it sound like your brand?
  • Visual Style: Does it look like your brand?
  • Messaging: Does it communicate your values?
  • Audience Fit: Does it resonate with your target audience?

Improving Your Score​

  1. Review Feedback: Look at the "Concerns" and "Suggestions" provided by the AI.
  2. Iterate: Make changes to your content based on the feedback.
  3. Re-Evaluate: Run the evaluation again to see if your score improves.

Best Practices​

  • Don't Obsess Over 100: A score of 85+ is excellent.
  • Context Matters: Sometimes you might intentionally deviate from guidelines for a specific platform trend.
  • Track Trends: Use the Brand Intelligence dashboard to monitor consistency over time.