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Concepts Guide

Concepts are the foundation of your creative workflow in Reelscript. A concept represents a creative idea that can evolve from initial brainstorming through to final production.

Overview​

A concept is a structured creative brief that includes:

  • Title & Description: What you're creating and why.
  • Brand: The brand identity this content belongs to.
  • Platform Formats: Target platforms (TikTok, YouTube Shorts, Instagram Reels).
  • Status: Current stage in the workflow (Idea, Approved, In Production, etc.).
  • Storyboards: Visual sequences that bring the concept to life.

Creating Concepts​

You can create concepts in two ways: manually or using AI.

1. AI-Powered "Imagine"​

The fastest way to get started is to let AI generate a concept for you.

  1. Navigate to Concepts and click Imagine.
  2. Write a Prompt: Describe what you want to create. Be specific about goals, audience, and key messages.
    • Good Prompt: "Create a 30-second TikTok about our new eco-friendly water bottle for millennials. Highlight sustainable materials."
    • Weak Prompt: "Make a video about our product."
  3. Review: AI will generate a title, description, and suggest platforms.
  4. Refine: Edit any details before saving.

[!NOTE] Quota Usage: Using "Imagine" counts as 1 generation against your monthly quota.

  • Free Plan: 10 generations/month
  • Pro Plan: 100 generations/month
  • Enterprise: Unlimited

2. Manual Creation​

For full control, create a concept from scratch.

  1. Click Create Concept.
  2. Fill in the Title and Description.
  3. Select the Brand.
  4. Choose Platform Formats (e.g., TikTok 9:16).
  5. Click Create.

Concept Status Workflow​

Track your concepts through their lifecycle:

  1. 🔵 Idea: Initial brainstorming.
  2. ✅ Approved: Reviewed and green-lit for production.
  3. 🎬 In Production: Filming or editing is underway.
  4. 🎉 Completed: Finished and published.
  5. 📦 Archived: Saved for reference.

To change status: Click the status badge on the concept card or detail page.

Sharing & Collaboration​

Collaborate with your team or external clients.

Permissions​

  • Viewer: Read-only access. Good for stakeholders.
  • Commenter: Can view and leave feedback. Good for clients.
  • Editor: Full editing access. Good for freelancers and team members.

How to Share​

  1. Open the concept and click Share.
  2. Enter the email address.
  3. Select the permission level.
  4. Click Send Invitation.

Best Practices​

  • Start with Clear Goals: Define what you want to achieve before creating a concept.
  • Use AI Wisely: Give detailed prompts to the Imagine feature for better results.
  • Leverage Brand Guidelines: Ensure concepts align with your brand book.
  • Track Status: Keep concept status up to date to maintain visibility.