Glossary
A guide to the key terms and concepts in Realscript.
A
Agent
An AI-powered assistant that performs specific creative or administrative tasks within your workspace. Realscript's primary agents are the Content Director and the Brand Manager.
B
Brand Book
A comprehensive set of guidelines that defines your brand's identity, including its voice, tone, target audience, and visual style. AI agents use the Brand Book to ensure all generated content aligns with your standards.
Brand Intelligence
Realscript's system for evaluating and scoring content against your Brand Book. It provides numerical scores and specific feedback to help you maintain brand consistency.
Brand Manager
The AI agent responsible for reviewing content, providing brand alignment scores, and offering feedback to ensure consistency with your Brand Book.
C
Concept
A high-level creative brief for a video project. It includes the title, description, target platform, and status of the project. Concepts serve as the starting point for generating storyboards.
Content Director
The AI agent that acts as your creative partner. It handles tasks like ideation, scriptwriting, storyboard generation, and platform optimization.
I
Imagine
A feature that allows you to generate complete video concepts from a simple text prompt using the Content Director agent.
P
Panel
A single frame within a storyboard. A panel represents a specific moment in time and contains details like visual description, dialogue, caption, duration, and camera properties.
R
Reimagine
A feature that allows you to generate alternative versions of an existing concept to explore different creative directions or refine ideas.
S
Storyboard
A sequential arrangement of panels that visualizes a video concept frame-by-frame. Storyboards are used to plan the visual flow, timing, and narrative of a video before production.
W
Workspace
The shared digital environment where your team collaborates on projects. It houses your brands, concepts, and assets. (See Quick Start for setup).